School and technology planners must answer three questions: “What are we doing?” “Why are we doing it?” and “How shall we do it?” Planners typically address those questions in the order written. The “what” question has greatest urgency as it determines the actions that will be taken by technicians and teachers, thus the experiences of using ICT for students. More reflective planners will consider answers to the “why” question, but it is rare that they articulate a plan that demonstrates a clear rationale for “how” they will do their work beyond managing time and maintaining focus.